Protecting the House of Under Armour by Patrick Craft and Jackson Lee Assignment

Protecting the House of Under Armour by Patrick Craft and Jackson Lee - Assignment Example The Under Armour Company, a performance wear company was created by a former collegiate football player, Kevin Plank, with an aim to provide for the ‘unsatisfied’ performance wear needs for his teammates and other football players (Kraft & Lee, 2009). The article describes on the rapid growth of Under Armour and the stiff market competition in the performance wear provision in America (Kraft & Lee, 2009). Through work ethics, hard work and determination, Plank was able to obtain a full scholarship, and became a captain of special teams, when he was a fullback for the University of Maryland (Kraft & Lee, 2009). Under Armour entered the active performance wear category in 2000, when the athletic apparel market was divided in the terms of percentage by other performance wear producers, such as Nike and Adidas (Kraft & Lee, 2009). Under Armour had multiple challenges ranging from high market competition, having a minimum budget, and the lack of financial resources, and had t o strategize for growth and market visibility (Kraft & Lee, 2009). Under Armour established diverse market initiatives to help in the development of its brand image and reach out to its targeted consumer group, which saw the creation of inexpensive marketing strategies for a hit entry into the market (Kraft & Lee, 2009).

Summary Case Study Example | Topics and Well Written Essays - 1000 words

Summary - Case Study Example Dr. Joan Stafford talked about some of the environmental design courses offered at Cal Poly. A video showed some examples of houses that had been designed with the environment in mind. Also, some of her own personal examples with dealing with nonprofit organizations were mentioned. Julie Phillips asked what the relationship was between the college of environmental design and the center. Dr. Joan Stafford replied that the college handled all the academic side of things, while the center was allowed to be more hands-on. 1. Know what you want from your internship (if there is no purpose or end goal in mind, then you should not be doing it). The student should know where they are going rather than their career guidance counselor. Four types of learning that you should seek: Skills (what do you want to improve?), Content Knowledge (should emerge with more knowledge in that particular field), Organizational Knowledge (how involved are you in the key decisions that the organization has to make), and Learning about Professional Life (how it feels to be working in your chosen

The right to counsel in Native American tribal courts Essay Example for Free

The right to counsel in Native American tribal courts Essay Congress’s goal with respect to American Indians has always been at cross purposes and requires a delicate balancing act. The drive to preserve Indian heritage and the drive to assimilate or civilize the native American represent the conflicting interests Congress attempts to balance. This most obvious in the area of criminal law where congress has to apply the Federal laws which may often times conflict with tribal laws. Vincent Milani’s article The right to counsel in Native American tribal courts: tribal sovereignty and congressional control provides some valuable insight into the efforts made by congress in reconciling these conflicting interests and their consequences for the enforcement of criminal laws on native American lands. Milani takes a concise look at tribal history and the manner in which the indigenous American native resolved disputes. The author contrasts this approach against the steps taken by Congress to establish a criminal justice system in the United States that is both equitable and respectful of fundamental human rights. Milani also takes the time to demonstrate how preservation of tribal culture and customs together with the right to self-determination have been preserved as well as compromised to assimilate the native Americans within the Federal system of justice. Milani explains the difficulties for Congress in achieving these conflicting goals. The primary problem arises out of age old tribal traditions of resolving their disputes in a manner which is primarily contrary to the Constitutional mandates for a fair and public trial. (Milani, 1994) Milani writes: â€Å"Historically, these methods have varied greatly among the tribes and they have contrasted significantly with the federal judicial system in the United States.† (Milani, 1994) To start with Milani notes that tribal justice involved different cultures with different approaches to conflict management. For instance, tribes were â€Å"governed by tribal councils† or they were â€Å"controlled by military soldier or hunter regimes† who were duty bound to manage conflicts. (Milani, 1994) Other tribes were permitted to allow their â€Å"priests, prophets, religious elders† as well as â€Å"wise men† to act as peace makers. (Milani, 1994) Even family or clan members could resolve disputes and in some circumstances a â€Å"legal authority† comprised of law men could resolve come issues. (Milani, 1994) Milani offers this background information as a means of demonstrating the difficulties for Congress in preserving cultural heritage within the native American lands and reconciling that goal with comity within the Federal system. Complicating matters the Indians did not subscribe to a uniform type of criminal justice until late into the 19th century when the Bureau of Indian Affairs (BIA) founded the Courts of Indian Offences (CFR). (Milani, 1994) The CFR was established in response to the Federal Government’s plans for: â€Å"assimilation, and their purpose was to promote acculturation on the reservations to help ‘civilize’ the Indians.† (Milani, 1994) The problem for law enforcement is in recognizing and respecting the jurisdiction of tribal courts and laws which are distinct from Federal law and outside of its jurisdiction. (Milani, 1994) Making matters worse was the implementation of the Indian Reorganization Act 1934 which represented a â€Å"major shift in Federal policy from assimilation to self-determination.† (Milane, 1994) The result was a placement of more authority in tribal rule and less authority in the BIA and a means by which tribal courts could legitimately replace the CFR system. (Milani, 1994) This is significant since the tribal judiciary are accountable to the tribal courts allowing tribes to establish their own criminal justice system. Milani points out that today Indian reservations contain close to 150 tribal courts as opposed to just 9 CFRs. (Milani, 1994) In understanding and appreciating the limited jurisdiction of law enforcement within native American lands it is necessary to understand the jurisdiction of tribal courts and criminal law. Milani’s explanation is rather insightful and informative. Tribal courts have retained a procedure and practice that essentially mirrors the historic dispute resolution mechanism which distinguishes it from the formalities of the State and Federal system of justice. (Milani, 1994) Moreover, the Federal government indorses this practice by providing for statutory funding of tribal courts under the Indian Tribal Justice Act 1993. (Milani, 1994) In the final analysis, Indians have sustained â€Å"inherent powers of limited sovereignty which has never been extinguished.† (Milani, 1994) By this method of organization the tribal courts exercise jurisdiction â€Å"over crimes committed on tribal lands by one† native over another. (Milani, 1994) However, major crimes fall under Federal laws although the penalties are limited in respect of native American convictions. (Milani, 1994) Be that as it may, the tribal courts will not have jurisdiction over crimes committed in tribal territories by â€Å"non-Indians.† (Milani, 1994) The greatest difficulty for law enforcement is the establishing jurisdiction over crimes allegedly committed in tribal territory. To start with it is necessary to determine whether or not the crime was committed by a non-Indian. This would necessarily involve a taxing background search which would consume time and money. In the end, should the suspect be determined to have been Indian time and money would have been thrown away at great expense to the criminal justice system. In this way, Milani’s article is of great interest to those who advocate against delayed justice. It is therefore entirely unnecessary to permit such disparaging application of criminal laws within a criminal justice jurisdiction. The most viable solution would be the introduction of a blanket jurisdiction as in state and county boundaries. Given Congress’ desire to preserve Indian culture and to implement some measure of criminal accountability it should adapt a different course. For instance, if a crime is committed within tribal jurisdiction, unless it violates Federal law, it should be for the jurisdiction of that tribe whether or not the suspect is Indian. Bibliography Milani, Vincent. (1994) â€Å"The right to counsel in Native American tribal courts: tribal sovereignty and congressional control.† American Criminal Law Review Vol. 31, 1279-1299

Buganda Agreement: Affecting Life Of Ugandans

Buganda Agreement: Affecting Life Of Ugandans The aim of this study is to evaluate the political and social impact of the 1900 Buganda Agreement on the people of Uganda. This investigation will look at how the signing of the agreement affected the people of Uganda in the political and social aspects between 1900- 1960. In this investigation, I will also look at the delight that Ugandans enjoyed after the agreement was signed as well as the distress that accompanied the agreement. I intend to carry out my investigation by visiting libraries and reading the available literature about Buganda and the Buganda agreement. For my investigation, I will use textbooks such as A Political History of Uganda, Roots of Instability in Uganda, both books written by S. R. Karugire and The Story of The Uganda Agreement by J. V. Wild. I will also go ahead and carry out interviews with highly distinguished Buganda, Bunyoro, as well as Ankole officials who have satisfactory knowledge on matters surrounding the Buganda agreement Summary of evidence The Buganda agreement was a bilateral accord signed by Sir Harry Johnston for the British government and three Buganda regents namely: Apollo Kaggwa, Stansilus Mugwanyi and Zakariya kisingiri on behalf of the Buganda king: Kabaka Daudi Chwa who was by then four years old and could not logically reason the terms of the agreement .The agreement was apolitical rather than a legal agreement which tried at one and at the same time to reconcile all imperial and local interests to the extents that these interests were identifiable and could be reconciled. The agreement can be summarized into four main sections. The clauses 1, 2, 3, 5, 9, 10, 11, and 14 were administrative rations that were aimed at defining Bugandas boundaries. Clauses 4, 7, 12, 15, 16 and 17 were aimed at the imposition of the infamous gun and hut tax while clauses 15, 18, 19, 21, and 22 were general clauses. The last group of clauses: 5, 6, 8, 13and 20 tackled the issue of recognition of the Kabaka and his government which was dependent on their trustworthiness towards the British administration. There are numerous effects that came about as a result of the signing of the agreement. One of the effects of the Buganda agreement was the taking away of the ultimate functions of the Kabakaship which was the Kabakas power to make all laws for all Baganda thus making the Buganda kingdom independent from the Kabaka. Instead, the Kabaka and the Buganda kingdom were made subject to the colonial government. The act of doing away with the kabakaship also meant that the Kabaka would not appoint a chief unless he had received approval from Her Majestys representative in Uganda. A new system of land ownership was introduced through the creation of an independent class of land owners whose rights over land were not subject to the Kabaka. Along with the new system of land ownership came the division of land between the colonial government and the Buganda government into two distinct parts namely: Mailo land (for the Buganda government) and Crown land (for the protectorate government). (348 words) EVALUATION OF SOURCES A Political History of Uganda This is a didactic textbook that contains a very descriptive step by step history of Ugandas political arena from 1500-1971.The authors biography at the beginning of the textbook shows that he is a learned man with a first class historical background and therefore the book is a very reliable source of information. By setting a time limit for each chapter, the author made accessing topics easier. Through Karugires prefatory proclamation, he openly states that his work has his own ideas and personalities and therefore it is not universally applicable. The textbook has a wide bibliography where its sources are stared. This textbook also provides unbiased views which are based on relevant research material and has a very detailed history of Uganda, Buganda and the Buganda agreement. There is primary evidence in the form of quotes of the people who were directly involved in the Buganda Agreement. The story of the Uganda agreement J. V. Wilds story about the Buganda Agreement is the most eloquent source of information I have used. J. V. Wild gives a step by step narration about the history of Buganda before as well as after the signing of the Buganda agreement, events that led to its signing and the impact it had on its signatories. However, the writer from my point of view is Eurocentric and some of his views clash with Karugires. Unlike Karugire who says that the agreement was dictated and unfair, J. V. Wild says that the Buganda chiefs were given time to think out the terms of the agreement before putting pen to paper. The book has primary sources of information such as letters that were written by Henry Johnston to Her Majesty the Queen, as well as Buganda officials, and quotes from the individuals that had a hand in the signing of the Buganda Agreement. The writer does not embroider any details and this rules out any feelings of bias. (313 words) Analysis There were many effects that emanated from the signing of the 1900 Buganda agreement. One of the noteworthy effects of the Buganda agreement was the doing away with the ultimate functions of the Kabakaship. The kabaka was deprived of his rights to make laws, as well as lost his authority and say over Bugandas land which brought about the individual land ownership system. Busoga, Ankole and Kigezi got to see the existing political organization get shuffled. The existing chiefs were placed under a colonial government representative known as the European District Officer who they were now subject to. The head chiefs, who were not used to being ordered around, were replaced with their minors, the traditional chiefs to who receiving orders were part and parcel of their day-to-day life. By doing so, it would be easy to manipulate the chiefs into British puppets who now had to receive orders from the British and not their fellow Africans. These chiefs were used in a type of leadership known as indirect rule which involved a higher power (in this case the British) instructing local natives (in this case the African chiefs) on how to govern the people. Following the signing of the 1900 Buganda agreement was the reduction of Bugandas boundaries as well as the division of Bugandas land. Ugandas land was divided into mailo land for the Buganda government, and crown land for the British government. The Buganda government land was further divided among individuals such as the royal family members, the lukiiko, the Muhammadan chief and some land was left for the private land owners The signing of the Buganda agreement brought about the establishment of a taxation system based on possession of fire arms (gun tax)as well as areas of residence (hut tax). It is from this taxation system that money to run administrative activities was obtained. A hut tax of 4 rupees per annum was charged on any house, hut, or habitation used as an area of residence while a gun tax of 3 or 4 rupees was charged for any individual who was in possession of a gun, rifle or pistol. Limits were also placed on how many fire arms an individual could possess. For example, the locals were permitted only five guns, while the kabaka was given fifty guns license free. However, the possession of canons and machine guns was prohibited. This was very powerful artillery which would be of great use to the locals if there was an uprising against the British. (417 words) Conclusion The illustration of the area under discussion shows that the signing of the Buganda agreement brought about change in Uganda political and social way of life. The signing of the Buganda agreement undermined the powers of the kabaka as the kabakaship functions were swept away: he lost his say in Bugandas land matters. He could no longer appoint chiefs without the approval from the protectorate government and other concepts upon which the governance of the territory was based were swept away. In areas such as Busoga, Kigezi and Ankole, the existing political structures were shuffled and the traditional chiefs were all placed under the European District Officer. These actions raised a question among todays writers, did the flag follow the cross? However, by the time Uganda was finally granted her independence, most of the terms of the agreement had been swept away and Uganda was no longer subject to the British government. (152 words)

The Impact of Morality, Religion, and Law Upon Advertising Essay

The Impact of Morality, Religion, and Law Upon Advertising Religion and other value systems are certainly crucial in defining and sanctioning sex and decency. Moslem countries tend to frown upon all kinds of salacious displays and even indirect sexual references. Similar Christian standards operate in such countries as Ireland, South Africa, Mexico, and the Philippines. Other cultures may be considered rather tolerant in sexual matters (for example, French commercials on public television readily show live semi-nude models) but may prohibit any show of pubic hair (Japan), the promotion of contraceptives (France), or the lewd use of women (Scandinavia and the Netherlands) in advertisements. Values change, however. Thus, the spread of AIDS has reopened the issue of advertising condoms and other contraceptives in a totally different context, which transcends the older concerns about birth control and venereal-disease prevention. The law usually parallels religious and moral standards. There are often statutes dealing with public indecency (in Switzerland, Thailand, and the United Kingdom), the moral protection of minors, the restriction of violent displays (including sado-masochistic ones), and discriminatory job advertisements (particularly in Australia, the Netherlands, Norway, the United Kingdom, and the United States). Restrictions on the publication and circulation of "sexy" magazines of the Playbqy variety, with their usually more risque ads, also belong to this category (Argentina, Lebanon, South Africa, and Thailand). Reflecting concerns about "sexist" portrayals, a 1979 amendment to the 1972 Norwegian Marketing Control Law states: An advertiser and anyone who creates advertising matter shall ensure that the advertisement does not conflict with the inherent parity between the sexes, and that it does not imply any derogatory judgment of either sex or portray a woman or a man in an offensive manner." Similar provisions have been enacted in India, Peru, and Portugal to protect women against indecent or derogatory representations. Still, the matter of constitutional freedom of speech as applied to advertising has raised serious questions concerning control of sex and decency in advertising. Swedish courts, for example, have not sustained some initiatives of the Consumer Ombudsman in this matter; and the Swedish Parliament sta... ...and P.R. Parsons, "Self-Regulation and Magazine Advertising," Journal of Advertising, 18, 4 (1989): 33-40. Randall Rothenberg, Condom Makers Change Approach," New York, Times, August 8, 1988, p. D1. Colin Shaw, Sex and Violence, Plus Decent Research," Marketing Review (UK), February 1989, pp. 6-7. Sherry B. Valan, Broadcast Ad Standards for Personal Products," Advertising Compliance Service, December 21, 1987, pp. 5-7. Laurel Wentz, AIDS: Condom Advertising Charts Broader Course Overseas," Advertising, Age, March 9, 1987, p. 62. Aubrey Wilson and Christopher West, The Marketing of Unmentionables,"' Harvard Business Review, January-February 1981, pp. 91 102. World Federation of Advertisers, "The Portrayal of Women in Advertisements" (Brussels, April 1988). R.G. Wyckham, "Self-Regulation of Sex Role Stereotyping in Advertising: The Canadian Experience," Journal of Public Policy and Marketing, 6 (1987): 76-92. Jean J. Boddewyn is a professor of marketing and international business at Baruch College, City University of New York. Heidi Kunz is an assistant vice president and financial controller with FISERV, Inc., New York.

Mental Health Community in the 19th Century Essay -- Exploratory Essay

Mental Health Community in the 19th Century Mental health is a relevant issue in Joseph Conrad’s Heart of Darkness. Not only is Kurtz’ mental health questionable throughout the novel, but Marlow also has to be examined by a physician, to check both his physical and mental status, before he starts on the journey to Africa. The mental health community in the late 19th and early 20th centuries was not nearly as developed as it is today, but many developments during this time period had a profound impact on the way we analyze the human psyche and mental health today. Mental health patients were considered innately inferior and treated as the weaker portion of the human race due to the prevailing dominant theory of Social Darwinism in the 1800s. They were put in mental asylums, where conditions had deteriorated substantially from earlier in the century. (Floyd) The public’s interest about the unsatisfactory care of the mentally ill, championed by Dorothea Dix, led to some reforms, such as higher medical standards, more oversight into asylum practices, and more research into mental health. (Floyd) Nevertheless, the status of the mentally ill did not elevate much higher, and by the 1890s the repeated failure of asylum therapy convinced most that insanity and mental illness was incorrigible. Finding no alternatives, however, patients continued to be sent to asylums to attempt to cure them as much as to isolate them from the rest of society. (Roberts) Unfortunately, people also began to fear the proliferation of the mentally ill. When ste rilization became considered, unrealistic, more, cheaper asylums were built as a means of segregated them and preventing an increase in their numbers. (Roberts) ... ...h Care. 6 Oct. 2002 http://www.mind.org.uk/information/factsheets/N/notes/notes_on_the_history_of_menta l_health_care.asp> Floyd, Barbara. From Quackery to Bacteriology. University of Toledo. 6 Oct. 2002 Mills, Val. Cognitive Behavioural Therapy (CBT) 6 Oct. 2002 Mustard, Ronnie. Listings: the history of mental health. 6 Oct. 2002 . Roberts, Andrew. Mental Health History Timeline. 6 Oct. 2000 . Sabbatini, Renato M.E. â€Å"The History of Psychosurgery† June/August 1997. Brain & Mind Magazine. 14 Jun.1997. State University of Campinus, Brazil. 6 Oct. 2002 http://www.epub.org.br/cm/n02/historia/psicocirg_i.htm>

Environmental issues in Asia

Developing countries face severe environmental issues as the rapid economic and population growth had created serious social and environmental problems which if left unattended can bring about very serious consequences. Some of these burning environmental issues faced by these Asian regions are the deforestation, global warming, air and water pollution, limited safe drinking water etc. apart from this manipulation of the natural resources and using unhealthy ways and means for developmental purposes is slowly destroying the resources of these nations which are of serious concern and needs immediate steps by the government and non governmental organizations to protect and rescue them from extinction. Two main problems that I wish to discuss in this research paper is air pollution and the increasing deficit in drinking water supply which is a great threat to the nations overall economic development. India is a fast developing country and its growth in the IT and industrial sector over the years is abundant. With the per capita income increasing with the sudden boom in industrial and technological sectors purchasing power has increased. Easy EMI and retail option enable almost anyone to get a vehicle and as the result traffic congestion, air pollution and noise pollution etc have increased thereby endangering the whole atmosphere and paving way to global warming. Water is the elixir of life we all know but although the world is third filled with water drinking water is available in limited quantity. India largely depends on monsoon rains for it agriculture and underground drinking water resources. Due to environmental issues like global warming, air pollution, industrial wastes, use of fertilizers etc result in less rainfall. Moreover the little rainfall received is wasted as it reaches the ocean without any proper preservation methods. The existing dams and water reservoirs are maintained poorly and hence little water collected due to seasonal rains are wasted. Hence an emergency plan to preserve this resource is necessary and steps to minimize air pollution should also be undertaken. Land usage in India: Area of the country: 3287260sq.kms Cultivable area: 1839560sq.kms Cultivated land area: 1697000sq.kms Population: Total population 1038056000 Rural: 71%  Ã‚  Ã‚   urban – 29% (www.indiastat.com) Water resources: Internal renewable water: 1260540 million cubic meters Total renewable water 1907760 million cubic meters Water use: Total withdrawal: 500000 million cubic meters Agriculture: 92% Domestic: 5% Industrial: 3% Irrigation: Irrigation potential: 1135120 sq. kms Land under irrigation: 501010 sq. kms Surface irrigation: 493300 sq. kms Area irrigated with surface water 40.5% Area irrigated with ground water 53% ( research paper on survey of Indian resources – 2005) The above facts clearly state the environmental condition of this great nation. The need for ground water for irrigation alone is almost 53% and this ground water level is diminishing today due to lack of rains and improper irrigation methods. The surface water again is becoming polluted because of unhygienic and improper maintenance and preservation methods. Further use of chemicals and pesticides for industry and agriculture has highly polluted both surface and ground water. When agriculture uses highly toxic pesticides it destroys not only the soil but also the water underneath. Some of the reasons for water scarcity in India are rising demand for water as population increases over extraction of surface and ground level water delay in completion of developmental projects due to lack of funds and political pressure or instable governments contamination of water resources due to the increased human impact globalization and industrial development polluting air ad water thereby altering urban climate Etc. There is a huge demand for water in the years to come especially keeping in mind the population the demand seems to be a nightmare. In almost all parts of India water deficiencies show an increasing trend and the surplus show a decreasing trend Four states and one union territory   have no surplus water The availability of water will reduce one fifth in three decades Government role to curb further water shortage: From time to time government plays a major part in implementing measures to check this water scarcity. Development projects like building dams, reservoirs, cleaning tanks and increasing awareness to store and use drinking water sensibly is being undertaken. State and central governments join together and use the allotted funds to implement such projects. But political pressure, unstable government and lack of funds create a void in these projects which is either dropped or not put into practice wholly. Moreover bribery in all fields curbs the growth and development of these projects. Although many NGO’S and non governmental organizations and business establishments try to fund these projects the funds are highly misused or mishandled by faulty politicians. Balanced growth in both agriculture and industry is needed for a countries overall performance and development. But industry is developing in India in a faster pace and it looks like agriculture is neglected. Plans to curb air pollution are needed desperately as it affects the rain and overall climatic condition of the nation. More plants should be planted and forests should be conserved and all measures to save rain water undertaken. Rain water harvesting was seriously implemented in some states and the result is yet to be seen. The roads and the infrastructure is very poor and even the slightest rain causes flash floods. Proper drainage and town planning is missing in cities like Mumbai and Chennai. Great awareness of the results of such negligence should be spread around and people should be educated as to the affects of global warming and air pollution. Individuals should take this mission in their hands to ensure safety for future generation. Every successful business concern should adopt one area or town to implement development projects like planting trees, cleaning drinking water reservoirs and dam’s etc. individuals for their part should maintain hygiene and prevent wastage of water. Governments should curb the vehicles promotion by making strict laws against easy availability of driving license and fine or punishment if driving unchecked vehicles against air and noise pollution. Industries should be made to dispose their chemicals and smoke safely so as not to pollute the air and water. Strict laws and cancellation of their industrial license should be enacted. If everyone could use water sensibly and avoid polluting substances India would become a super power rich in natural resources and hygiene. Short term practical solutions: Keeping the surroundings clean and maintaining a social responsibility to preserve and conserve our natural resources is every individual’s imminent responsibility Creating social awareness of this burning issue among the general public by conducting seminars, student programs and through entertainment to educate even the uneducated and down trodden To keep water bodies clean and check for pollution from nearby factories and industries Proper recycle of industrial wastes Undeterred implementation of government development schemes Strict implementation of anti pollution laws Increasing facilities in public transport and curtailing the use of private transport facilities Planting more trees Long term practical solutions: general infrastructure of the cities and towns should be properly planned and implemented keeping the long term benefit in mind strict adherence to herbal petrol and enabling gas or pollution free fuel regular pollution control checks in vehicles and factories strict laws against faulty companies which release industrial waste into water bodies building tanks, dams and reservoirs to save the excess rain water from reaching the sea soil promotion and banning chemical pesticides in agriculture organic farming should be encouraged and promoted funds must be set aside for developmental projects awareness for the need for funds should be created among NRI and all steps to utilize these funds properly should be undertaken social organizations, business establishments and individuals should be encouraged to undertake or adopt certain social duties to minimize government pressure Singapore is the world’s second free economy and second most competitive Asian economy. It is the best con nected countries with a robust infrastructure to suit another century or so. Globally connected, top ranking business environment, with stable infrastructure and diverse world class business solutions has made Singapore the top ranked and most preferred business ground. Free trade will definitely enable people from all over the world to throng Singapore but how does it maintain its resources against the growing demand, how is it possible for this small nation to keep its streets and water bodies clean and vehicles free from polluting the atmosphere. With a total land area of only 699.0 sq. km together with the mainland and other small islands surrounding it has a annual rainfall of about 2,136 mm. the resident population is 4,483,900 and mainly consist of immigrants from neighboring Asian countries like china and India. The literacy rate above 15 years is 95% and the per capita GDP is S$ 44,666. Labor force in this country is 2,367,300 and the unemployment rate is just 3.4%. ( http://www.sedb.com/edb/sg/en_uk/index/why_singapore/singapore_rankings.html ) The country synthesis report on urban air quality management conducted in 2006 clearly states the measures taken by Singapore to prevent or restrict air pollution. The ambient AQ is regularly monitored with the help of 14 air monitoring machines placed across the island of Singapore. This monitoring has aided in the review of pollution control measures and this has given a positive result in controlling air pollution in the country. AQ monitoring methods used are based on the United States Environmental Protection Agency. The offenders were prosecuted and were required to take remedial action. Since 1971 many laws are set up to maintain clean air focusing much on vehicular pollution and industrialization. The EPCA combines laws for air, water and noise pollution and gives a legislative framework to control pollution of the environment. Lead petrol was stopped and slowly the level of sulfur from diesel was also reduced considerably to control and reduce emission from vehicles. Ultra low sulfur diesel was introduced to implement euro 4 emission standard and it took effect from October 2006. Air quality in Singapore is the best in the world and it was possible only through strict measures taken by the government to control emission and resolve different forms of pollution. Green plan 2012 is another great step undertaken to further improve the quality of the environment for the years to come. (http://app.nea.gov.sg/cms/htdocs/category_sub.asp?cid=29 ) Highly compatible and well maintained reservoirs catch every drop of rain water and this is utilized by almost half of Singapore uses this water. New projects to build new dams and reservoirs desalination plants, etc are also are being developed. To aid in this mission MEWater is set up which is high quality water received from water reclamation from 2003. Sustainability and cleanliness of water supply and environment is maintained well as Singapore stands tall as a very good example of how we should conserve and preserve our natural resources for a better tomorrow. It is clearly evident that Singapore has successfully implemented anti pollutant measures and even though its economy is growing fast the infrastructure and the low pollution levels are unchanged. There is enough water to meet all the growing needs and the greenery and the cleanliness stands proof of the people commitment to make their country a higher power standing out and setting an example to all other nations. Asian countries like India and china can take this as an example and with proper coordination with this country try to implement such strict rules in their country too. Finally it is a joint responsibility of both the government and the individuals and they should both commit themselves to make a better, cleaner and pollution free nation not only for us but also to our future generations. Reference: Survey of Indian resources – research paper submitted to the Annamalai Open University. India   www.indiastat.com http://www.sedb.com/edb/sg/en_uk/index/why_singapore/singapore_rankings.html http://app.nea.gov.sg/cms/htdocs/category_sub.asp?cid=29