Demonstrate how you would plan the development of a corporate Assignment

Demonstrate how you would plan the development of a corporate communications strategy - Assignment Example Further, the main purpose of devising a corporate communication strategy is to deliver the company’s message to internal and the external audience (Steyn, 2000). Prior to defining the objectives of the company’s corporate communication strategy, it is essential to critically analyse the company’s profile and current organizational achievements. For this purpose SWOT analysis may be performed, to understand company’s strengths, weaknesses, opportunities, and the future targets of the company. Moreover, a PEST analysis must also be performed to grab an overview of the environment in which the company plans to survive and succeed (Cornelissen, 2014). The first and the foremost objective of the communication strategy is to devise a message that it wants to deliver to its audience. The audience is divided into two groups that are internal audience and the external audience. The sole purpose of devising a corporate communication strategy for a company is to pave the way for the flow of information. As suggested earlier, there are two groups of audiences that are dealt by the company, and they are the internal audience and the external audience (Steyn, 2004). The internal audience include employees, investors, partners, suppliers, and other stakeholders. The external audience include governmental and nongovernmental organisations, general public, and other private companies. Communication with the internal audience is carried out at two steps (Steyn, 2012). The first step is of informing and developing knowledge and skills among the members of the organisation. The second step includes convincing the investors, bargaining with the suppliers, and satisfying the stakeholders of the company. For this purpose, one could suggest regular surveys at an organizational level, and periodical reports of the company’s performance over six or twelve months. Fu rther, the company may acquire the help of business consultants to evaluate its